{"title":"Grass Fed Collection","description":"","products":[{"product_id":"grass-fed-diced-beef-750g","title":"Beef Diced Grass Fed - 750g","description":"\u003cspan data-mce-fragment=\"1\"\u003eOne of the tastiest cuts is this classic and reliable staple. Perfectly suited to all styles of slow cooking, this premium Australian Grass Fed chuck is wonderfully rich and tender in flavour.\u003c\/span\u003e","brand":"Vics Meat","offers":[{"title":"Default Title","offer_id":32892814721156,"sku":"BVTYVO32","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/products\/beef-diced-grass-fed-750g-474353.jpg?v=1762928827"},{"product_id":"premium-grass-fed-beef-mince-1kg","title":"Beef Mince Premium - 1kg","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFreshly ground, premium Australian Beef makes this humble and underrated beef mince a classic and reliable staple for every fridge or freezer.\u003c\/span\u003e\u003c\/p\u003e","brand":"Vics Meat","offers":[{"title":"Default Title","offer_id":33083539259524,"sku":"BVTYVO12","price":24.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/products\/beef-mince-premium-1kg-136679.jpg?v=1689744956"},{"product_id":"angus-beef-burger-patties-150g-6-pack","title":"Beef Patties Angus 150g x 6 Pieces","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAustralia's best burger pattie is now available at home. Our famous Black Label Angus burger pattie is the only one you need! Freshly ground to bring out the best of premium Australian Beef, you will be amazed at the incredible flavour in every single bite.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfectly pairs with \u003ca href=\"https:\/\/www.vicsmeat.com.au\/collections\/grocery\/products\/martins-famous-potato-burger-rolls-12-x-pieces-per-pack\" target=\"_blank\"\u003eMartin's Famous Potato Rolls\u003c\/a\u003e and \u003ca href=\"https:\/\/www.vicsmeat.com.au\/collections\/grocery\/products\/secret-burger-sauce-180ml\" target=\"_blank\"\u003eSecret Burger Sauce.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Vics Meat","offers":[{"title":"Default Title","offer_id":33091344105604,"sku":"BVTYVO13","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/products\/beef-patties-angus-150g-x-6-pieces-600895.jpg?v=1773696550"},{"product_id":"grass-fed-angus-beef-brisket-point-end-1-5kg","title":"Beef Brisket Point End Angus Grass Fed - 1.5kg","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eBrisket is a wonderful cut and it always delivers. Enjoy its velvety and moist texture whether braised in stock or cooked low and slow in a Texas-style BBQ.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note a 1.5 kilo piece of Brisket can be cut from the flat or point of the Brisket and each piece will vary in shape \u0026amp; thickness.\u003c\/em\u003e\u003c\/p\u003e","brand":"Vics Meat","offers":[{"title":"Default Title","offer_id":33876437368964,"sku":"BBKTVO10","price":37.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/products\/beef-brisket-point-end-angus-grass-fed-15kg-322679.jpg?v=1689744952"},{"product_id":"grass-fed-beef-stock-all-natural-500g","title":"Premium Beef Stock 100% Grass Fed - 500g","description":"\u003cp\u003eOur Premium Beef Stock is made using 100% natural ingredients and no added salt. This incredible stock is made to a traditional recipe using grass fed beef.\u003c\/p\u003e\n\u003cp\u003eCarrots, onions, celery, rosemary, bay leaves and peppercorns give this stock an incredible rich flavour. \u003c\/p\u003e\n\u003cp\u003eUse this product as a base for sauces \u0026amp; gravy or convert it into a beautiful Asian broth with rice noodles.  \u003c\/p\u003e","brand":"Prestige","offers":[{"title":"Default Title","offer_id":33729833664644,"sku":"DCONVM30","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/Untitled-1_0029_GenerativeFill28.jpg?v=1712641062"},{"product_id":"grass-fed-scotch-fillet-steak-300g-2-pack","title":"Beef Scotch Fillet Steak Grass Fed 300g x 2 Pieces","description":"\u003cspan data-mce-fragment=\"1\"\u003eTicking every box for flavour, texture, tenderness, and juiciness is our grass-fed Scotch Fillet. It is succulent with enough marbling and fat to ensure a juicy texture and incredible flavour whether it’s on the grill or in the pan.\u003c\/span\u003e","brand":"Vics Meat","offers":[{"title":"Default Title","offer_id":33800645640324,"sku":"BRCKVO23","price":46.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/BRCKVO23-beef-scotch-fillet-steak-grass-fed-300g-x-2-pieces-296717_1.png?v=1779754392"},{"product_id":"oconnor-grass-fed-beef-stir-fry-strips-500g","title":"Beef Stir Fry Strips Grass Fed - 500g","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eGive your wok a workout with our range of quality stir fry strips. Cut from premium O'Connor Angus \u0026amp; Hereford grass-fed beef, they are perfect for a quick-fix meal. \u003c\/span\u003e\u003c\/p\u003e","brand":"Vic's Meat","offers":[{"title":"Default Title","offer_id":33971452543108,"sku":"BVTYVO17","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/products\/BVTYVO17-beef-stir-fry-strips-grass-fed-500g-602846.jpg?v=1747007146"},{"product_id":"beef-eye-fillet-skewers-grass-fed-110g-x-4-pieces","title":"Beef Eye Fillet Skewers Grass Fed - 100g x 4 Pieces","description":"\u003cp\u003eIf you’re searching for your next grilling go-to, these Beef Eye Fillet Skewers are it. Packed with fork-tender, Grass-Fed Eye Fillet pieces, they’re made for the grill.\u003c\/p\u003e\n\u003cp\u003eThese tender, juicy steak bites shine with just a touch of salt. But if you’re feeling adventurous, a quick marinade before grilling adds an extra layer of flavour.\u003c\/p\u003e","brand":"Vic's Meat","offers":[{"title":"Default Title","offer_id":39500699140228,"sku":"BTDLVO83","price":33.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/BTDLVO83_25_off.png?v=1773696147"},{"product_id":"beef-short-ribs-bone-in-o-connor-premium","title":"Beef Short Rib Bone In Pieces Angus Southern Ranges - 700g","description":"\u003cp data-mce-fragment=\"1\"\u003eIndulge in our meticulously butchered Beef Short Rib Bone In pieces, perfect for braising in dishes like Thai-style sticky beef ribs or Mussaman curry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDerived from premium Angus cattle raised on the lush pastures of Victoria, these generously sized pieces boast a marbling score of 2-4, ensuring a rich, satisfying, and beefy flavour experience.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeeds 3 - 4\u003c\/p\u003e","brand":"Vic's Meat","offers":[{"title":"Default Title","offer_id":41740178718852,"sku":"BRIBVO19","price":42.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/shortrib2.jpg?v=1743742352"},{"product_id":"beef-rib-eye-steak-grass-fed-450g","title":"Beef Rib Eye Steak Grass Fed - 450g","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis stunning cut comes from incredible pasture-raised beef reared in New South Wales. Locally grown it has a rich and buttery flavour with a soft and succulent texture. This cut is perfect for the BBQ or the pan.\u003c\/span\u003e\u003c\/p\u003e","brand":"Vic's Meat","offers":[{"title":"Default Title","offer_id":44597966897284,"sku":"BRCKVO68","price":31.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/Beef_Rib_Eye_Steak_Grass_Fed_-_450g_20d.png?v=1784156507"},{"product_id":"beef-short-rib-asado-syle-250g-3-pieces","title":"Beef Asado Style Ribs Grass Fed Angus Southern Ranges - 250g x 3 Pieces","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003ePacked with flavour, these Southern Ranges Pasture Raised \/ Pasture Finished Beef Short Ribs boast natural marbling and superior eating quality. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhilst mostly considered a braising cut these ribs are cut at the perfect thickness to be grilled over high heat to release complex, deep flavours. We can thank the South Americans for this hence the term asado referring to meats cooked on the traditional parilla. Or, as tradition states, slowly braised to let the connective tissue melt and the natural collagen convert to thick, rich gelatin. \u003c\/span\u003e\u003c\/p\u003e","brand":"Vics Meat","offers":[{"title":"Default Title","offer_id":51000476893316,"sku":"BRIBVO10","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/BRIBVO10-beef-asado-style-short-ribs-oconnor-superior-250g-x-3-pieces-459568.jpg?v=1769030707"},{"product_id":"o-connor-club-steak","title":"Beef Sirloin 'Club Steak' Grass Fed Angus Premium O’Connor Dry Aged - 450g","description":"\u003cp\u003eThe O’Connor 'Club Steak', also known as a bone-in sirloin, is dry-aged for a minimum of 28 days to deepen its robust flavour.\u003c\/p\u003e\n\u003cp\u003eA ribbon of fat along the edge ensures rich juiciness, while the ageing process enhances its tenderness with just the right bite.\u003c\/p\u003e\n\u003cp\u003eBuilt for the BBQ but just as at home in a searing-hot pan.\u003c\/p\u003e\n\u003cp\u003eServes 1-2 people - perfect for a hearty solo meal or to share with sides.\u003c\/p\u003e","brand":"O'Connor","offers":[{"title":"Default Title","offer_id":51000486723716,"sku":"BSTLVO12","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/BSTLVO12.jpg?v=1773208658"},{"product_id":"oconnor-dry-aged-rib-eye","title":"Beef Rib Eye Steak Grass Fed Angus Premium O'Connor Dry Aged - 900g","description":"\u003cspan data-mce-fragment=\"1\"\u003eWho doesn't love Dry Aged Rib Eye? This stunning O'Connor Beef cut comes from pasture raised beef that guarantees you a rich and buttery flavour with a soft and succulent texture. Dry aged for a minimum of 28 days, certified “Natural” this cut is perfect for the BBQ or the pan.\u003c\/span\u003e","brand":"O'Connor","offers":[{"title":"Default Title","offer_id":51000488001668,"sku":"BRCKVO11","price":120.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/Beef_Rib_Eye_Steak_Grass_Fed_Angus_Premium_O_Connor_Dry_Aged_-_900g.jpg?v=1779667927"},{"product_id":"bistecca-alla-fiorentina-oconnor-premium-grass-fed","title":"Beef Bistecca alla Fiorentina Grass Fed Angus Premium O'Connor - 1kg","description":"\u003cp\u003eThe much admired and iconic Bistecca alla Fiorentina (translated to \"beef-steak\") consists of the tenderloin and sirloin attached together on the 'T' bone, giving you a contrast in tenderness and flavour.\u003c\/p\u003e\n\u003cp\u003eThe perfect Bistecca alla Fiorentina, should be at least three fingers thick, served on the bone and adorned with no more than a healthy pinch of sea salt and a drop of olive oil.\u003c\/p\u003e\n\u003cp\u003eYou will not find a finer example than this – O’Connor Grass Fed Beef is sourced in the pristine Gippsland region of Southeast Victoria, from selected Angus cattle. This Bistecca has been wet aged for a minimum of 28 days and skillfully butchered. The sheer beauty alone of this thick cut T-bone will delight all your senses.\u003c\/p\u003e\n\u003cp\u003eTraditionally served rare, but we won’t judge if you cook your steak to medium-rare!\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFeeds up to 4 people.\u003c\/em\u003e\u003c\/p\u003e","brand":"O'Connor","offers":[{"title":"Default Title","offer_id":51000489640068,"sku":"BSHLVO24","price":115.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/beef-bistecca-alla-fiorentina-grass-fed-angus-premium-oconnor-900g-cryo-vac-vics-meat-616716.jpg?v=1755171800"},{"product_id":"beef-eye-fillet-steaks-premium-grass-fed-220g-x-2-pieces","title":"Beef Eye Fillet Steaks Premium Grass Fed - 220g x 2 Pieces","description":"\u003cp\u003eThese premium quality eye fillet steaks have been precisely hand-carved and perfectly portioned into individual lean round servings ready for pan frying or the BBQ. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMelt-in-your-mouth texture accentuated by a mild beefy flavour make these Grass Fed \/ Grass Finished Eye Fillet Steaks an instant hit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThese steaks will perfectly pair with our \u003ca href=\"https:\/\/www.vicsmeat.com.au\/collections\/grocery\/products\/bearnaise-sauce-free-range\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eBéarnaise Sauce\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"O'Connor","offers":[{"title":"Default Title","offer_id":51000505499780,"sku":"BTDLVO82","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/beef-eye-fillet-steaks-centre-cut-grass-fed-220g-x-2-pieces-vics-meat-435578_4a8bc164-ac4e-4310-9da7-3f6685cd5453_5.jpg?v=1770074667"},{"product_id":"beef-sirloin-steak-grass-fed-angus-premium-o-connor-300g","title":"Beef Sirloin Steak Grass Fed Angus Premium O’Connor - 300g","description":"\u003cp data-mce-fragment=\"1\"\u003eO’Connor Beef produce some of Australia’s best grass fed beef.  O’Connor Premium beef is highly marbled, pasture raised beef graded for excellent meat colour and fat colour, achieving a Marbling Score of 2 to upwards of 4.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA lean and textural cut of meat with a ribbon of fat along the exterior that ensures incredible flavour, these Sirloin Steaks are perfect for grilling and pan frying. The even distribution of intra-muscular marbling is a great source of mono-unsaturated fat. \u003c\/p\u003e","brand":"O'Connor","offers":[{"title":"Default Title","offer_id":51000509169796,"sku":"BSTLVO16","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/beef-sirloin-steak-grass-fed-angus-premium-oconnor-300g-984764.jpg?v=1755172024"},{"product_id":"classic-beef-chateaubriand-grass-fed-800g","title":"Classic Beef Chateaubriand Grass Fed - 800g","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe Chateaubriand is cut from the thickest or top end of the Tenderloin muscle, and is a roast-size fillet steak. Decadent, tender and perfect for a special occasion. This exceptional product represents the pinnacle of Australian Beef.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eExpertly cut, trimmed and hand tied by our experienced butchers.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeeds 3-4 people.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"O'Connor","offers":[{"title":"Default Title","offer_id":51000510349444,"sku":"BTDLOC800","price":68.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/BTDLOC800-15off.png?v=1777425123"},{"product_id":"beef-scotch-fillet-steak-grass-fed-angus-premium-o-connor-300g","title":"Beef Scotch Fillet Steak Grass Fed Angus Premium O’Connor - 300g","description":"\u003cp\u003eRegarded by many in the industry and the wider food community as being the best pasture-fed beef in the country. The O'Connor family owned and run business represents the absolute pinnacle of pasture-fed beef.\u003c\/p\u003e\n\u003cp\u003eCattle are hand selected by the O'Connor family from a small and elite group of farmers across east and west Gippsland in Victoria. This region boasts the best conditions for raising grass-fed cattle. It's at certain times of the year when cattle are at their best and for grass-fed cattle, that time is the few months leading into winter.\u003c\/p\u003e\n\u003cp\u003eO'Connor premium is the highest grade for cattle from this plant. Cattle are generally older than most pasture-fed cattle which allows them more time to feed and lay down the intramuscular marbling that O'Connor Premium beef is famous for and the depth of flavour and long-lasting palate that only pasture-fed beef can offer.\u003c\/p\u003e\n\u003cp\u003eThese steaks are perfectly portioned for the grill.\u003c\/p\u003e","brand":"O'Connor","offers":[{"title":"Default Title","offer_id":51000513855620,"sku":"BRCKVO24","price":37.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/beef-scotch-fillet-steak-grass-fed-angus-premium-oconnor-300g_20d.png?v=1784156565"},{"product_id":"oconnor-grass-fed-angus-rib-eye-steak-1kg","title":"Beef Rib Eye Steak Grass Fed Angus Premium O’Connor - 1kg","description":"\u003cp data-mce-fragment=\"1\"\u003eRegarded by many in the industry and the wider food community as being the best pasture-fed beef in the country. The O'Connor family owned and run business represents the absolute pinnacle of pasture-fed beef.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCattle are hand selected by the O'Connor family from a small and elite group of farmers across east and west Gippsland in Victoria. This region boasts the best conditions for raising grass-fed cattle. It's at certain times of the year when cattle are at their best and for grass-fed cattle, that time is the few months leading into winter.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eO'Connor premium is the highest grade for cattle from this plant. Cattle are generally older than most pasture-fed cattle which allows them more time to feed and lay down the intramuscular marbling that O'Connor Premium beef is famous for and the depth of flavour and long lasting palate that only pasture fed beef can offer. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThese steaks are perfectly portioned for the grill.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem\u003eFeeds 3 - 4\u003c\/em\u003e\u003c\/p\u003e","brand":"O'Connor","offers":[{"title":"Default Title","offer_id":51000513921156,"sku":"BRCKVO41","price":120.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/Beef_Rib_Eye_Steak_Grass_Fed_Angus_Premium_O_Connor_-_1kg.jpg?v=1779668219"},{"product_id":"grass-fed-scotch-fillet-steak-bulk-10-pack-300g","title":"Beef Scotch Fillet Steak Grass Fed MEGA SPECIAL - 300g x 10 Pieces","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eBulk Buy: 10-Pack Grass-Fed Scotch Fillet Steaks\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA true favourite and one of the most reliable cuts you can put on the table. Scotch Fillet delivers on flavour, tenderness, and juiciness every time.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCut from quality grass-fed beef, these steaks give you that rich, beefy flavour and consistently juicy finish, whether they’re on the grill or in a hot pan.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWe’ve put together a proper bulk pack for those who like to keep the good stuff on hand - 10 steaks at a sharper price.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIdeal for stocking up, entertaining, or making sure there’s always a premium steak ready to go.\u003c\/p\u003e","brand":"Vics Meat","offers":[{"title":"Default Title","offer_id":51713200586884,"sku":"BRCKVO37","price":205.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/Vic_s-beef-scotch-fillet-steak-grass-fed-300g-x-2-pieces-01.png?v=1775099678"}],"url":"https:\/\/www.vicsmeat.com.au\/collections\/grass-fed-collection.oembed","provider":"Vic's Meat","version":"1.0","type":"link"}