clean. Green. Flavoursome. SUSTAINABLE.

Grass fed beef

Our grass-fed beef range features some of Australia’s most respected, healthy and delicious beef. Our partner farmers are typically multi-generational, family operators, with a deep understanding of and commitment to sustainable practices, which results in optimal outcomes for the farm, the environment and the quality of the product.

The internationally revered O’Connor Beef is our flagship grass-fed beef partner. Bred, raised and finished in the pristine grasslands of South East Victoria, this product has become the benchmark of grass-fed beef in Australia and abroad.

With longstanding and trusted relationships with the country’s best grass-fed beef producers, we aim to source from various farms throughout the year based on seasonally adjusted pasture quality.