Aurum Poultry

For decades, Australians have been sold the idea that chicken is a mild, quick-cooking protein - versatile, but often lacking depth of flavour. Aurum Poultry is here to challenge that. Inspired by the richly flavoured birds of Vietnam and crafted with precision farming methods, Aurum Poultry produce is unlike anything else on the market.

What Makes Aurum Poultry Different?

Most supermarket chickens are bred for speed, not taste. They grow rapidly, reaching market weight in just 35-42 days, resulting in soft, mild meat that’s more about efficiency than flavour. Aurum Poultry takes a completely different approach.

1. Slow-Grown for Deep Flavour
Aurum chickens grow for 100-120 days, nearly three times longer than standard broiler chickens. This extended growth allows them to develop stronger bones, firmer muscle, and richer, more developed flavour - what Asian cuisines refer to as ‘gai’, a deep, savoury taste that’s impossible to find in conventionally raised poultry.

2. High-Welfare, Low-Density Farming
Unlike conventional birds raised in overcrowded conditions, Aurum chickens live in low-density, climate-controlled sheds where they can move freely. This controlled environment reduces stress, ensuring better overall health and meat quality.

3. Inspired by Tradition
Aurum Poultry was founded by brothers Sam and Danny Wong, who grew up in Vietnam and longed for the familiar taste of the poultry they ate as children. Unable to find anything close in Australia, they set out to recreate that same depth of taste and texture, developing a slow-grown bird that delivers the prized ‘gai’ flavour found in traditional Vietnamese poultry.

Challenging the Australian Norm

In Australia, chicken is typically processed with its head and feet removed. But in many cultures, these are prized for their flavour, texture, and culinary significance. Aurum challenges this norm by selling birds whole, heads and feet intact - a sign of quality and authenticity in many Asian kitchens.

Now Stocking a Specialty Range at Vic’s

We’re proud to offer an exclusive selection of Aurum Poultry products at Vic’s Chatswood & Pyrmont, including (but not limited to):

• Salted Duck Eggs - A rich, umami-packed ingredient perfect for congee, stir-fries, or even mooncakes.
• Whole Silkie Chickens - Prized for their black skin and rich, gamey flavour, ideal for slow-cooked broths and herbal soups.
• Cockerel Livers - Buttery and packed with depth, perfect for pâtés and classic Asian dishes.
• Salt-Baked Pullets - A delicacy where the bird is encased in salt and slowly baked for intense flavour.
• Plus, lots more!

Taste the Difference

Aurum Poultry isn’t just another chicken - it’s a return to what poultry should taste like. Whether you’re looking for deep umami flavour, firmer texture, or authenticity in your Asian cooking, this is the bird that delivers.

Now available at Vic’s Chatswood & Pyrmont.

Visit us in-store to learn more from our expert butchers or find more information on the Aurum Poultry website.